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PANEL: AI vs. Agencies: Cost Savings or Compliance Risks? Will AI Replace Healthcare Marketing Agencies?
Thursday February 27, 2025 2:15pm - 3:00pm PST
An AI panel focussed on whether AI will replace Healthcare Marketing Agencies.

Moderator: TBA
Panelists: Angela Esposito,VJ Bala

Points to be discussed:
  1. AI streamlines tasks like content creation and audience targeting.
  2. It cuts marketing budgets but risks costly machine errors in regulated spaces.
  3. Agencies bring expertise in compliance, creativity, and relationship-building.
  4. Full AI replacement could undermine the human connection in healthcare.
  5. A hybrid approach leverages AI’s speed with human strategic oversight.

Speakers
avatar for Philomena Lamoureux

Philomena Lamoureux

Director Data Science AI/ML, Resmed
avatar for Hans Kaspersetz

Hans Kaspersetz

CEO, Oralucent
As CEO and Executive Member of the Board of Directors at Oralucent, Hans Kaspersetz is leading the company’s mission to revolutionize oral care through its innovative light therapy technology. With over 24 years of experience in healthcare marketing, particularly in biotech and... Read More →
avatar for Angela Esposito

Angela Esposito

Digital Marketing Manager- Global Ostomy, Convatec
Angela Esposito, PhD is a seasoned digital marketer with over a decade of experience in marketing, communications, and media management. With a specialized focus on healthcare marketing, influencer marketing, and UGC storytelling, Angela brings years of expertise to her role as Global... Read More →
avatar for VJ Bala

VJ Bala

Chief of Staff, Global Marketing, Resmed
VJ Bala is an operating executive, growth advisor and venture partner with a mission to uplift people through technology and track-record of driving growth at Fortune 500 to Inc 500 firms: ResMed, Propeller Health, Mercer Health, hCentive, Infosys Public Services, Infosys, IBM Life... Read More →
Thursday February 27, 2025 2:15pm - 3:00pm PST
  Session

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