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PANEL: AI vs. Agencies: Will AI Replace Healthcare Marketing Agencies?
Thursday February 27, 2025 1:45pm - 2:45pm PST
An AI panel focussed on whether AI will replace Healthcare Marketing Agencies.

Moderated By Angela Esposito

Points to be discussed:
  1. AI streamlines tasks like content creation and audience targeting.
  2. It cuts marketing budgets but risks costly machine errors in regulated spaces.
  3. Agencies bring expertise in compliance, creativity, and relationship-building.
  4. Full AI replacement could undermine the human connection in healthcare.
  5. A hybrid approach leverages AI’s speed with human strategic oversight.

Speakers
avatar for Angela Esposito

Angela Esposito

Digital Marketing Manager- Global Ostomy, Convatec
Angela Esposito, PhD is a seasoned digital marketer with over a decade of experience in marketing, communications, and media management. With a specialized focus on healthcare marketing, influencer marketing, and UGC storytelling, Angela brings years of expertise to her role as Global... Read More →
avatar for Kathryn Nunez

Kathryn Nunez

Founder, The Social Selling Agency
Kathryn E. Nuñez is a LinkedIn Marketing Expert and a Top Thought leader. She is an authority on sales and, has built a rapid-growing following of over 30,000 professionals.As a speaker, author, and online writer, Kathryn has been mentoring sales professionals to achieve success... Read More →
avatar for Hans Kaspersetz

Hans Kaspersetz

CEO, Oralucent
As CEO and Executive Member of the Board of Directors at Oralucent, Hans Kaspersetz is leading the company’s mission to revolutionize oral care through its innovative light therapy technology. With over 24 years of experience in healthcare marketing, particularly in biotech and... Read More →
avatar for Lorenzo Johnson

Lorenzo Johnson

Founder & CEO, Icovy Marketing
Lorenzo Johnson is the Founder & CEO of Icovy Marketing, a premier agency specializing in go-to-market strategy, demand generation, and brand positioning for medical device companies navigating complex regulatory landscapes. A strategic growth architect with over a decade of experience... Read More →
Thursday February 27, 2025 1:45pm - 2:45pm PST
  Session

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