Alissa specializes in identifying emerging trends proactively through quantitative and qualitative research, business intelligence solutions, and predictive modeling, including AI. Her research experience spans consumer behavior, branding strategy, UX, product, and technology innovation and transformation leadership. Alissa has extensive experience in agency and client-side research in for-profit, non-profit, and government-regulated industries such as energy, education, healthcare, and transportation, and has worked with organizations such Procter & Gamble, Wal-Mart, Ford, Bank of America, Athletic Greens, Stanley, Boston Consulting Group, and a cadre of others.
She holds a BS in Marketing and a MS in Marketing and Business administration from Bowling Green State University, and a Graduate Certificate in Mediation Services from Northwestern University, as well as a certificate in Sustainability Program Design from Arizona State University.
