About me
Lorenzo Johnson is the Founder & CEO of Icovy Marketing, a premier agency specializing in go-to-market strategy, demand generation, and brand positioning for medical device companies navigating complex regulatory landscapes. A strategic growth architect with over a decade of experience in healthcare marketing, business development, and digital strategy, Lorenzo has led the successful launch of FDA-cleared medical devices, built high-performing omnichannel campaigns, and optimized global marketing efforts that drive revenue and market adoption. Under his leadership, Icovy has become the go-to partner for MedTech innovators, delivering data-driven marketing solutions that accelerate commercialization and maximize industry impact.
